Ames, Iowa

Getting Real: Why I’m Not Promoting The #Nsale + Getting Back To My Blogging Roots

As a follower on Instagram, your feed is most likely 99% #Nsale picks from bloggers. links, blog posts, tweets of their favorite items, etc.

This year, I’m taking a hard pass. Even as a blogger, I am so sick of it all. It’s beyond overkill. For those of you who didn’t know, whenever you shop through those links, bloggers make money. Blogging has become more about the commission checks than the content itself and I hate that more than anything.

The Nordstrom sale takes it to a new level. For those of you who have been following my blog for years, you may remember, I interned in Nordstrom’s Headquarters in the buying department and moved to Seattle after graduation to continue my career with the company. That was, before they gave me the most heart-breaking ultimatum: this blog or fulfilling my dream I had since I was 15, being a buyer for Nordstrom. I took an enormous risk and chose my blog. Looking back, it truly was the greatest gift, because it forced me to go all in on my dreams. It wasn’t even an option. Read the entire story about why I quit my dream job here.

Let me be clear when I say that I am eternally thankful to that company for the experiences they gave me. But, at the end of the day, the choice they forced me to make at 22 years old was extremely shady, illegal and unethical. I harbor no hard feelings and still shop from Nordstrom Rack frequently.

I’m not saying that bloggers shouldn’t make money or that they shouldn’t use affiliate links. I believe blogging is a job – and to be honest – it can be a lot of work. Great content should be compensated if it is genuine and engaging. I am working very hard going forward to only promote things that are 100% worth the cost and that I would personally spend my hard-earned money on if it wasn’t gifted to me. But when bloggers start promoting anything and putting SHOP THIS RIGHT NOW OMG in all caps it truly makes me loose faith in what blogging has become.

You may have noticed less blog posts from me lately and honestly, it’s because I have been reflecting a lot on this blog: both where it started and where it is going. Being transparent, I was uninspired for a long time (I think largely in part to everything mentioned above) and I was still getting used to traveling full-time. That changes today.


Almost 5 and a half years ago, I created Chic Street Style in my college dorm room as a freshman, wanting to inspire others by versatile, relatable styling with a high-low mix of pieces. I aspired to create looks that could be replicated with pieces from their very own closet. I envisioned the busy professional, pulling up my 9-to-5 looks page to get inspiration for an important interview while drinking coffee in the morning. The college student, looking up my casual stylings for classroom-ready style and summer looks for the woman packing to go on a dreamy tropical vacation.

It was in Seattle that I had my initial realization that I hardly recognized my own blog anymore. That was when we made the switch to full-time RV-ing. I used it as a chance to get rid of 85% of my closet, leaving me almost solely with timeless basics that I could style infinite ways.

What gained me so many of my amazing followers I have today are the viral articles below:

– 20 for the fashionista

My ultimate packing guide (1 suitcase + carry on for 4 months of outfits abroad, never repeating a look)

My study abroad outfit log (in Florence, Italy)

How to style a basic black T-shirt 10 ways

My Nordstrom Internship outfit log

1 Carry on: 10 days (California)

That is why I am returning to my blogging roots. Packing guides, how to wear X piece X amount of ways, outfit logs, game-changing beauty products (that you won’t pay an arm and a leg for), hair tutorials, capsule closet posts and travel guides. That and any content you vocalize you want to see on this blog, I am all ears.

Anyone who knows me would say that I am nothing, if not transparent. That is exactly what I wanted to be with all of you today.

Genuinely and whole-heartedly, thank you so much for taking the time to read this, comment below with exactly what you want to see and for being above all, a cherished follower.

As always, thank you for reading.

  1. Darcy potter Wrote:

    Loved this post! I just found your blog through shopping your wonderful amazing everly rings 🙂 I Love Bloggers that are real and genuine and not all about the Money. Looking forward to following this blog and your ig accounts

    • Brenna Wrote:

      Thank you so much, Darcy! That means so much to be. Double thanks for being a new follower and an Everly customer!


  2. A Hopkins Wrote:



    • Brenna Wrote:

      Thank you! Can’t wait to share it once it’s done. Thank you for being a follower!


  3. nInoska Wrote:

    Found your blog from a relative of yours! You were my first blogger & i’ve enjoyed your journey!

    • Brenna Wrote:

      Aw thank you so much!