Hello there! I’m Brenna, a 20-something apparel major, blogger and stylist. I’m a Midwest ma’am specializing in generating dynamic cheap-chic looks. A layering guru, self-confessed shoe hoarder and a high-low style mixologist.

I may be young, but I find beauty in what has been of the past, and immerse in the joy of what is today. I am all about high style that comes with a low price tag, and believe that style can be found at any budget. My style aesthetic is somewhere along the lines of fearlessly feminine, classicly preppy executed in a versatile and trendy fashion. I lust over Louboutins but strut around in Steve Maddens. I find the biggest thrill by helping someone identify, explore and execute their own personal style that is their exclamation point in the sentence of who they are.

The story of my life is told through these clothes, my difficulties through the wear of the soles of my shoes, and triumphs in the sparkle of my smile.

Join me and follow my journey.


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89 thoughts on “About

  1. Pingback: Freddie & Cinnamon in Chic Street Style |

  2. I simply want to tell you that I am very new to blogging and really savored your blog. More than likely I’m likely to bookmark your site . You surely have perfect articles. Kudos for sharing with us your web page.

  3. I simply want to say I am very new to blogging and site-building and truly loved you’re web blog. Almost certainly I’m planning to bookmark your website . You definitely come with fabulous posts. With thanks for sharing with us your website page.

  4. My spouse and I stumbled over here different website and thought I may as well check things out. I like what I see so now i’m following you. Look forward to looking over your web page again.

  5. I have not checked in here for some time since I thought it was getting boring, but the last several posts are good quality so I guess I’ll add you back to my daily bloglist. You deserve it my friend :)

  6. I’m really impressed with your writing skills and also with the layout on your weblog. Is this a paid theme or did you customize it yourself? Either way keep up the nice quality writing, it is rare to see a nice blog like this one these days..

  7. Keep up the excellent work, I read few content on this site and I conceive that your website is rattling interesting and has lots of good information.

  8. Dear Brenna,
    I can’t thank you enough for your fashion passion. You taught me a lot about fashion and it’s amazing how a little hint can make such a difference to how cloths look on me. You have an enormous amount of valuable knowledge and talent.
    You are truly gifted and I loved how you choose cloths that compliment my figure so well, along with being “age appropriate”. Discovering my style thanks to the GREAT questions you asked is PRICELESS! I love wearing my new cloths and outfits that you put together for me. I love being able to look through my phone at all the pictures you took, of the outfits you put together for me, and choose what to wear for the day. I am still in such shock at how I got an entire new wardrobe all for under $200.00. Thanks to you I now have the knowledge and confidence to be able to go through my wardrobe and know I look my best. When I am in public, I always get compliments on how I am dressed and I always say it’s thanks to Brenna Lyden. She is amazing with her fashion passion.
    I thank you a million times for your fashion passion and supporting me to look and feel my best. In my opinion, Chic street style is one of the best places for fashion advice and more, on the planet! I am glad I worked with you now before you are famous because you are one gifted woman who knows her stuff and will go very far in her career.
    Tips I learned and have now after working with Brenna
    1. I know where to shop to get good deals for less money
    2. I know how to shop and what to look for
    3. I know what not to wear
    4. I know why to put certain outfits together
    5. I know how to put accessories with out-fits
    6. Was asked great questions to discover my style
    7. Was reminded of who I am dressing for: for me. When I look GREAT I feel GREAT!
    8. I now have Increased confidence
    9. She was honest with me in what did not look good on me
    10. Was supported in re-organizing my closet. Out with the old and in with the new. I got a complete new wardrobe for under $200.00
    Thank you for working with me. It was priceless!
    Misty Ann Cook

  9. I have now made you blog my “home page” so I can keep up with the fashion and latest greatest trends. Thanks Brenna for your fashion inspiration. You are one talented and gifted woman.
    Misty Cook

  10. Hi Brenna….I cant believe I just found your blog! LUV your style and looks and hope to embark on my own better dressed journey by following you!

    Stay Chic!


  11. Hey I’ve recently joined tumblr to try and get my styling more know, I’m 17 and trying to make it in the fashion world as a stylist. Is there anyway you could please check out my blog possibly? I completely understand if not but it would mean so much! x

  12. Hiya I’m currently doing my final major project in fashion retail, and my whole idea evolves around creating a styling business, blog, website etc. I was wondering if I could have a contact email that I could ask you some questions over as like an interview? x

  13. love your blog! coming form someone who is always looking for some style inspiration, your blog is awesome!

  14. so exciting to see a fellow fashion lover in minneapolis. i love your stye, very inspiring! do you ever shop at local consignment stores for high end pieces? i’ve found some really great ones in minneapolis and found tons of designer stuff at amazing prices. again, i love your blog. have a wonderful day!

    taylor roelofs

    • Taylor, thank you so much! I love hearing from locals :) I used to a lot more than I do now, do you have any recommendations for places I should check out? I’d love to hear them!

      XoXo Brenna

  15. hello again! i actually work at a high end consignment store called better than ever resale boutique. we are a smaller store but we always have fabulous designer items at amazing prices. we’d love to have you check us out on facebook or even stop by the store. also if you ever wanted to do a collaboration with maybe a giftcard giveaway on your blog we would love to work with you. please email me if that is something you would be interested in! have a great day :)

    taylor roelofs

  16. Brenna,
    Where is the dress you’re wearing in your profile pic from? (White lace) I NEED to have that, it looks like the perfect casual wedding dress!

  17. Hi! I love your style and absolutely love your blog! I’m so happy I found it, I saw a pin on Pinterest and now I’m here! =) I look forward to seeing all your creative posts. =) <3

  18. I saw you liked my About Me page!! You just made my week! :) You’re truly one of my faves and I love following you on your fashion/travel adventures and getting inspiration from your looks! I also love how you take the time to respond to your followers on your blog and instagram. I know continued success is in your future! Thanks again for visiting my blog!! :)

  19. Pingback: Looks of 2013 | Sheer Embellished

  20. Hi Brenna!
    First off, I love, love your blog. It’s given me so many new ideas on how to tackle my wardrobe and find myself as a 20 something fashion lover in a big and sorta scary world. I just have a quick question. I just had surgery for thyroid cancer and the result is a pretty large scar (about 7 inches) that wraps across the front of my neck and up one side almost to my ear. I have taken to wearing scarves (I have an obscene amount now) almost 24/7. However, I have a) run out of ideas on how to wear them without looking like I am in a uniform everyday, and b) don’t know how to accessorize in a way that hides the scar when it becomes too hot to wear scarves. I am still undergoing treatments and I am not ready to bear my scar just yet so if you have any suggestions, they would be much appreciated. Also, I hope your semester is going well. As a college student, I know the struggle all too well and hope you are not having too tough of a time.

    • Hi Caroline,

      First of all, thank you so much! Second of all, you sound like a brave amazing woman. Part of me wants to tell you to wear it like a badge of honor, but that is much easier said than done. In the winter, turtlenecks, when accessoried correctly have become very stylish. J.crew also makes “tissue turtlenecks” that are definitely doable in summer. Or, for the summers, there are so many lighter, chiffon material scarves. There is a video from Wendy’s look book on how to wear a scarf 30 ways in thirty seconds? I don’t know if that’s exactly it. Go to her YouTube account and learn how to rock them different ways! Hopefully this helps. Good luck on your journey.

      Xo Brenna

  21. Where did you get your white tunic off the shoulder top? The one you wore with the colbalt blue pants and the cognac shoes? I am dying to find it :)

  22. Hey… just stumbled on your blog for the first time. You are beautiful, elegant and so well put together! Everything about your look is classy. I just wanted to say hi and also that it looks like your pics got more professional-looking with time. Great blog!! I like you “about me” section, it’s original.

  23. Hello ,

    We want to start by saying we love your inspiring fashion blog – mostly your sense of style, which is exactly what we are looking for!

    We are a small business who loves fashion and is just getting started,we try to make our products as affordable as they can be. The purpose of this email is to invite you to join our team! How would it work? You would get a “promo code” with your name so people can use it at check out when purchasing from our web site : http://www.maximiStore.com – For each purchase you will get a 5% commission (redeemed with store credit or Paypal) and we would randomly sent you items/gifts ( usually new merchandise ).

    This is just a brief introduction,If you are interested please replay .

    We appreciate your time, sincerely

    -Maximi Store

    • Hello,

      I so appreciate the comment and offer. Looking at your store, I think it has a lot of potential. But due to the inconsistency in assortment, blurry images, etc. I don’t feel comfortable promoting a business that doesn’t have a super professional medium to sell through.

      I wish you the best of luck in your new business!


  24. Hi! My name is Megan Irmscher and I am 15! I am a up and coming fashion designer! I, like you, also have a major passion for fashion! I recently toured Iowa State, and during my meeting, Mrs. Wise told me about your blog! I probably spent about 2 hours last night scrolling though a lot of your postings (I was supposed to be doing summer reading but I found more enjoyment on your blog, oops). I am so excited to start following your journey and finding inspiration through your outfits!! I loved your postings of when you took a semester in Italy! It seemed like so much fun and later when its time for me to go to college, I hope I get the opportunity to travel abroad like you! Also, congrats on becoming the editor and chief of Trend Magazine! I have heard so much interesting facts about the magazine! I know you have been busy with your Nordstrom internship, but if you are ever just looking around on pinterest, I would love for you to check my account out!! It would mean a lot! Its Megan Irmscher!

  25. Hi Megan,

    Well thank you so much. Iowa state has been a surprisingly amazing place to start my career. I’ve had so many wonderful opportunities because of it. Thanks for spending two hours of your life on my blog, haha.


  26. I’ve visited your blog before but never realized you went to Iowa State! I am an Iowa State grad and absolutely loved my experience there! Love your blog too! :)

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